NOTHING VENTURED NOTHING GAINED.

 

 
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We are a passionate group of skiers, snowboarders, scientists, engineers, adventurers, photographers, mountain specialists, bikers, hikers, activists, environmentalists, explorers and conscientious planet inhabitants who seek to innovate with biology to make higher performing, environmentally respectful products.

Working in-house as a Marketing Specialist since 2020, my time at WNDR Alpine has been filled with developing and furthering our D2C strategy, our customer experience, as well as identifying our B2B opportunities as our material implementations hit adjacent markets. It’s been a humble journey to be a part of this team working with my own visuals in field and developing strategy briefs developing social and web content to help market these world class products.

–The Checkerspot/WNDR Alpine Comms team + Kevin Kinghorn (me lower right!) for the 2022 WNDR Roost Event.

Some of the ways marketing these products has manifested in day to day is developing apparel designs and print process, creating striking print ads, documenting community events, and creating engaging social media content with singular CTAs.

What I didn’t expect on the initial application I submitted was how deep I would be diving into the Bio-Materials market as an outdoor specialist in performance products, but so glad it has since it aligns with my core values just as deeply.


Lead with intention to do what is right, not what is easy. WNDR Alpine’s primary goal is to bring performance driven bio-based materials to outdoor gear using biotechnology, science and innovative manufacturing techniques that reduce our impact on our planet. We are collectively inspired by our natural world and seek to utilize novel natural chemistries found in nature to enhance our outdoor experiences.

As a Certified B Corporation®, WNDR Alpine is a backcountry manufacturer that is held to high social, environmental and corporate governance standards. Each year we are committed to improving our environmental footprint, our community and the biobased and recycled content in our products. Our aim is to build a better business model that reflects a sustained commitment to our planet and its inhabitants.

Our planet deserves our respect and needs our protection. Our use of biobased, renewable oils as the precursor to high performance materials is imperative to our mission of moving product innovation away from petroleum.

In addition, we make environmental impact reduction a serious priority through our design, fabrication, production, packaging, and shipping processes. Furthermore, we take responsibility for every product we make through our Takeback Program.

All of our facilities here at the Design Lab in SLC are powered by 100% renewable energy. The gas provided by Dominion Energy comes from renewable natural gas [RNG] sourced from waste methane outputs from farms, organic matter, and landfills. 

100% of our electricity to power operations is generated by solar panels in Millard County, Utah and provided by Rocky Mountain Power’s Subscriber Solar Program.

By introducing new materials derived from micro-algae, we are replacing petroleum based products while simultaneously enhancing performance.  These materials are able to challenge the weight and durability restrictions of incumbent materials while having a positive impact on our planet.  Creating new possibilities for ski and snowboard performance while reducing our communal reliance on petroleum sounds like a win-win to us!

Beyond requisite recycling of cardboard, plastic and aluminum, we are currently diverting post-production UHMW, rubber, and ABS plastic waste streams by granulating the material for alternative inputs to our products and the creation of others.

For our 2023 lineup, we are implementing waste materials directly into our products in the form of SpiralMade™ materials. Spiral Plate binding inserts increase our overall recycled content and reduce landfill waste in our skis while improving binding retention strength. We are continuing to explore additional uses of SpiralMade™ materials in snowsports applications and beyond.

Run in Nov. 2022 Slush Magazine

Run in Oct. 2022 Slush Magazine

 
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A young Kansas blacksmith apprentice named Hoyt Buck was looking for a better way to temper steel so it would hold an edge longer. His unique approach produced the first Buck Knife in 1902. Hoyt made each knife by hand, using worn out file blades as raw material. His handiwork was greatly appreciated during World War II. Hoyt’s eldest son Al had relocated from the Pacific Northwest to San Diego California after finished a stint in the navy a decade earlier. Hoyt and his wife Daisy moved in Al and his young family in 1945 and set up shop as H.H. Buck and Son.

Following the death of his father, Al Kept the fledgling custom knife business going until incorporating Buck Knives, Inc. in 1961. Al introduced his son, Chuck, to the knife business at an early age and chuck and his wife, Lori, were both involved when the company was incorporated. In 1964 the knife industry was revolutionized with the introduction of the Model 110 Folding hunter, making Buck Knives a Leader in the field. A position we hold Proudly today.

 
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Chums has a long and storied history on the water. In 1983 Chums inventor Mike Taggett was tired of watching his customer lose their sunglasses to the bottom of the Colorado River. This is where the idea for the Original Cotton Chums was born. Living in the back of a VW van is a $60 sewing machine Taggett started producing the first round of Chums. 

Chums manufactures over 15,000 units a day in our Hurricane, Utah facility. Chums employs more than 75 employees between our Hurricane, Salt Lake City and Sun Valley offices.

In 2002 Chuck Ferries purchased Chums in partnership with his son and son-in-law. For the past 18 years the Ferries family has continued to push innovation through product development, instilled a commitment to American-made manufacturing (out of the company’s Hurricane, UT manufacturing facility), and embedded an unwavering passion for unbeatable customer service, helping Chums became the global brand we know and love today.

 
 
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With control like never before, Jetboil regulated stoves allow four full turns of the spindle for incremental adjustment of fuel flow with consistent heat output from light simmer, all the way to rolling boil. That translates to perfectly cooked eggs, golden brown grilled cheese, steamed grains or boiling water for coffee in as little as 135 seconds.

If you’re ready to make serious meals in the backcountry, add Jetboil’s precision cooking and basecamp systems to your menu. They’re designed and equipped so you have the ability to satisfy your taste buds on the trail. Best of all, you have control. It’s not just on or off. The dials on their precision cooking systems are adjustable with four full turns, so you can lock in the proper temperature for any culinary masterpiece. As a Jethead, you’re used to getting a lot from a little, and with these stoves, you’ll feel like you have a full kitchen range in your backpack.

A Jetboil stove isn’t just one of the most dependable backpacking stoves on the market, it might be one of the most dependable stoves you will ever own, period. Whether your main goal is to simply “fuel up” or you’re challenging yourself to create gourmet dishes on the go, there’s no better option in the backcountry. All Jetboil stoves optimize speed and control to create cooking systems that are crafted to fuel any adventure. It’s what makes Jetboil the best backpacking stoves around.

Whether you’re planning an ultralight expedition or a few days in the backcountry, what you’re carrying is always a concern. With Their robust product line, you can balance features as you count ounces. Jetboil stoves are engineered to be an integrated system, while being as light as possible to maximize weight and space in your pack. So, even if you opt for a more full-featured stove, you’ll never feel weighed down.


 
 
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Often, this seems to be the natural progression for a lot of skiers as they begin to become more interested in the products themselves, how they are put together, and the technology behind them. Our goal from the start was not to start an international company; little did we know the extent of the lessons that the industry had in store for us. Rather, our goal from the beginning, as skiers, was simply to understand more about skis, skiing, and design for our own purposes.

While also working local ski bum jobs, the rocky mountain underground guys were starting to generate some real interest in the skis we were building, and we realized we would need some cash if we actually wanted to try and make money building these things. Not including time invested, materials themselves were costing us about $250 per pair- still a cheap ski for a customer, but not for a business that needed to resell them. Our solution was to paint houses. We figured that it would cost around $8,000 to make our first production model, and after a lot of blood, sweat, tears, and paint, we had enough capital to make the RMU Dream a reality.

As of today, RMU employs 60 Staff members and have implemented an employee ownership program, used our skis to donate and raise funds for several nonprofits, and continue to maintain a "50+ days on snow" policy as a job requirement for our employees. We are faced with new challenges every day, and as we take steps towards the future of RMU and towards creating the brand we are setting out to build, our goal is to build a business in which our entire staff is afforded the opportunity to live comfortably, ski, and pursue the lifestyle that has connected us all. If we can continue to shape our company this way and adhere to the values we are built on while maintaining a reputation of innovation and providing value for our customers, we are fulfilling our goals.

 
 
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All three species of North American bears—black, polar and grizzly—can be found here, and the coastal plain contains the most important polar bear land-denning habitat in the entire Alaskan Arctic.

The coastal plain is truly the nursery of America’s Arctic, the biological heart of the Arctic Refuge, and to the Gwich’in people of Alaska and Northern Canada, it is sacred land—“Iizhik Gwats’an Gwandaii Goodlit,” or the “Sacred Place Where Life Begins.” Today, the Gwich’in still depend on the porcupine caribou just as they have for generations.

 

ALASKA Wilderness League is a proud new recipient of a Patagonia Environmental Grant as we work together to secure lasting protections for one of our truly wild national treasures—the Arctic National Wildlife Refuge and its coastal plain.

This came after Patagonia vowed to stay closed on Black Friday. The company announced it would be donating 100 percent of its global online Black Friday sales to support grassroots organizations working to protect our planet.

At Alaska Wilderness League, our mission is to “lead the effort to preserve wild lands and waters in Alaska by engaging citizens and decision makers with a courageous, constant, victorious voice for Alaska.” But protecting the Arctic Refuge from the imminent threat of development was the catalyst that led to our founding more than 20 years ago. And with the support of companies like Patagonia and the people who shop there, we will continue fighting to keep the Arctic Refuge wild. After all, these places don’t belong to oil industry execs, or politicians, or the wealthiest of the wealthy. They belong to all of us in equal measure.

And why protect the Arctic Refuge?

The Arctic National Wildlife Refuge is the ultimate outdoors destination. There are no roads, no landing strips, no comforts of home. In the southern part of the Refuge you’ll find boreal forest as far as the eye can see. Heading north from there leads to the majestic Brooks Range, and beyond that the coastal plain and its broad expanses of low-lying plants stretching all the way to the lagoons, beaches and salt marshes of the Arctic Ocean.

And each year, the Porcupine Caribou Herd migrates to its summer calving grounds on the Arctic Refuge coastal plain, completing the longest land migration route of any land mammal on Earth.

 
 
 
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On the small island of Arholma in the Stockholm archipelago, Stutterheim founder Alexander Stutterheim discovered his grandfather’s old raincoat in a barn, shortly after he passed away. This classic fisherman’s raincoat, heavy, durable and timeless, provided the inspiration for the first Stutterheim raincoat, the Arholma, and continues to inform the modern interpretations they produce today.

They have come a long way since then, but have never forgotten where this journey started.

The Nordic Museum, Sweden’s largest museum of cultural history, made Arholma a part of their permanent collection of “clothing & fashion”. The museum included Arholma in their collection as part of the preparation for an exhibition about fashion that will open in 2019.

In support of LGBTQ awarness and support; The Vladimir raincoat is introduced, to support love and equal worth for all.

 

 
 
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A lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments.

Repurposing and reinventing sustainably-sourced vintage pieces, Urban Renewal is UO's way of making old new again. Each garment is uncovered and sold in its original glory or remade into a totally unique look. From rediscovered remnants fabric given a new life to upcycled pieces with handcrafted dye techniques and paint splatter treatments, every special piece is refreshed, restyled and renewed by us, just for you.

Giving classics an original twist, BDG is UO's exclusive collection of denim and elevated basics. From high-waisted jeans, ripped jeans and workwear-inspired cargo jeans to oversized denim jackets, the staples you'll keep reaching for are waiting for you here.

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Other Client work available upon request

 
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